The Indian arm of Mercedes-Benz has inaugurated its largest luxury car dealership at South Delhi. With the launch of this showroom, the auto maker has created new heights for luxury car buying experience in the country. The auto maker’s new outlet is spread over a vast area of 60,000 square feet and happens to be the country’s largest luxury car showroom in India. The ribbons of this showroom were cut by Managing Director and Chief Operating Officer of Mercedes-Benz India, Eberhard Kern and the Chairman of T&T Motors, Ravi Talwar. Reportedly, the Managing Director of T&T Motors, Vidur Talwar also marked his attendance at the inaugural ceremony.
Speaking on the launch of new showroom, Eberhard Kern was quoted as saying, “Mercedes-Benz’s driving force has been the quest for defining newer benchmarks for the luxury car segment in India, together with the commitment to create fascination and unparalleled levels of luxury for our discerning customers. The inauguration of the Flagship Store is a testimony to this fact. It personifies brand Mercedes. This Flagship Store is the largest luxury car showroom in India today, and underlines our passion and deep commitment in giving the ‘Best or Nothing’ experience to the customers.”
Mercedes-Benz’s new state-of-the-art showroom is expected to provide a fascinating experience to its buyers. Senior company officials also believe that the new outlet will set a new benchmark on the grounds of opulence, luxury and sophistication, going with the standards of Three Pointed Star’s buyers.
The new dealership of German auto maker is strategically located at the Mathura Road, which seems to be a developing auto hub of Delhi NCR. This location is also well-connected with the upmarket areas of the city. Reportedly, the auto maker has employed around Rs. 70 crore in the establishment its new store. Along with showcasing the entire line-up of Three Pointed Star, it features a number of additional customer engaging activities like customer lounge and Cafe-Mercedes. Mercedes-Benz’s new showroom operates with around 90 individuals, who ensure that each and every customer is satisfied, by making the purchasing process a delight. Interestingly, the new showroom also has a Mercedes-Benz’s Pre-Owned car outlet, Proven Exclusivity.
Speaking on the success of inaugural of a new showroom, the Chairman of T&T Motors, Ravi Talwar, was quoted as saying, “The Flagship Store of Mercedes-Benz is a glowing tribute to our esteemed customers and to the long standing association of T&T Motors and Mercedes-Benz brand. It signifies the immense customer confidence that T&T Group enjoys built on the solid foundation of strong market understanding and customer goodwill, which we have created over the last two decades. From a small show window at Connaught Place to the largest luxury car showroom in India, T&T Motors’ journey with Mercedes-Benz India has been momentous and we are committed to the brand and to our customers in creating fascinating experiences going forward. For T&T Motors it is an honour to be associated with the prestigious Three Pointed Star and I am extremely delighted to present the Flagship Store to our auto aficionados in Delhi NCR.”
Mercedes-Benz is quite confident for its future growth as it has invested a massive sum of Rs. 550 crores in its dealership partners. It must be noted that the auto maker is further looking to strategically expand its presence in the Indian auto market. In 2012, the German car maker opened 6 new touchpoints in Tier II & Tier III cities, which represented its intentions to increase the footprints in the country. Industry experts believe that the launch of a new flagship store is another step of the Three Pointed Star towards developing elements of fascination with its several high class events and engaging activities for the customers and brand followers.
