Mercedes-Benz India opens State-of-the-art luxury dealership and authorised service center in Ahmedabad

Thursday 18 June 2009, 00:00 AM by Satish Kalepu

Mumbai – Mercedes-Benz India inaugurated its new showroom and authorised service center, Benchmark Cars in Ahmedabad, showcasing the powerful roadsters from their enthralling AMG range the SLK 55 AMG & the SL 63 AMG. Benchmark Cars, the only dealership in the state of Gujarat, was inaugurated by Dr. Wilfried Aulbur, Managing Director and CEO, Mercedes-Benz India and Mr. Sanjay Thakker, Chairman, Benchmark Cars.

Mercedes-Benz India opens State-of-the-art luxury dealership and authorised service center in Ahmedabad |

L-R Dr. Wilfried G. Aulbur, Managing Director and CEO Mercedes-Benz Indiaand Mr. Sanjay Thakker, Chairman, Benchmark Cars

Benchmark Cars is strategically located on the SG Highway and is spread over an area of 25000 sq. ft. This dealership and service center utilizes the ultra modern Mercedes-Benz 3-S integrated facility concept offering a one stop solution for Sales, Service & Spares to customers in Gujarat.

This state-of-the-art dealership embodies all the brand attributes of Mercedes-Benz - magnificent showroom, drive-in valet service, a luxurious customer lounge and well trained staff to complete the Mercedes-Benz experience. The service center is equipped with eight mechanical bays and six body paint bays with trained service personnel geared to ensure quick, efficient service delivery.

Speaking at the inauguration, Dr Aulbur said: “At Mercedes-Benz India we constantly endeavor to delight our customers with the finest products from our stable. In 2009 we have already launched the entire range of AMG’s, the New M-Class, the Special Edition E-Class as well the C220CDI in the sporty Avantgarde styling line. To ensure that we are able to offer our customers best in class service and support, we have an extensive network spread across 25 cities across the country which is the largest as compared to any luxury player in India.”

“It is our constant endeavour to work with people who share the same passion and commitment towards the customer satisfaction; our association with Benchmark Cars is another step towards establishing a world-class car ownership experience for Ahmedabad as well as for the state of Gujarat.” added Dr. Aulbur.

Mr. Sanjay Thakker, Chairman of Benchmark Cars is the promoter and chairman of Landmark Group which has diversified businesses. Mr. Sanjay Thakker commenting about the new venture stated: “We are proud to start our association with a prestigious brand like Mercedes-Benz. With a strong support of all our qualified professionals, we at Benchmark Cars will put in every effort to provide customers with an unmatched experience at our dealership for years to come. Gujarat is well known as a strong luxury market and we realize that there is significant potential not just from Ahmedabad but also from the adjoining cities, towns and rural areas. Our focus will be to reach out to the existing and potential customers in a step-by-step manner.”

In Gujarat, Mercedes-Benz has a strong base of 600+ satisfied customers and sees significant potential in this market.

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