Mahindra Adventure, a sub-brand of Mahindra and Mahindra, has scheduled their second edition of the Bhutan expedition from 26 December 2017 to 2 January 2018. This 'Authentic Bhutan expedition' is a part of the series of experiential marketing events throughout the year.
Mahindra has readied 30 expedition vehicles including the Scorpios and XUV 500s. Participants will travel from Chalsa in India and cross borders to enter Phuntsholing in Bhutan. The onward journey will take them through Thimpu, Paro and then they will drive back to Chalsa.
Veejay Nakra, Chief of sales and marketing, Automotive Division Mahindra & Mahindra Ltd., said, “The Authentic Bhutan Expedition is in keeping with our promise of providing adrenaline pumping challenges and escapes. This expedition promises to prove yet another tough test of the indomitable endurance of our cars and the human spirit combined. We pride ourselves on the ruggedness of our SUVs. Every SUV that rolls off our assembly line is imbued with the spirit of adventure, making it the ideal vehicle for thrill-seekers who want nothing more than to push themselves to the limit."