A major player of the Indian automobile industry, Mahindra & Mahindra Ltd., has displayed its stylish sedan, New Look Verito. The company has done several major modifications and transformed the sedan completely into a contemporary luxury-on-wheels. Mahindra's new Verito has received over 23 modifications and new features. The new model will feature better ergonomics, newly designed interiors and exteriors along with the latest safety features.
Verito has derived its name from the Latin word ‘Verito’ which means truth. The meaning of the word 'Verito' goes well with the sedan's new avatar. The new Verito boasts of ample space, immense comfort, & style, in addition to low running cost & less maintenance. Fuel efficiency of the sedan will make it stand apart from other sedans which offer luxury and performance but lag behind when it comes to mileage and maintenance costs.
Speaking on the occasion of the launch of the new sedan, Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd. said, “The New Look Verito sedan has been created in line with the Mahindra tradition of giving more value to customers. It enhances value by being more stylish and contemporary, feature packed and with convenient ergonomics. I am sure that the New Look Verito will heighten its appeal not only amongst its core customers but also amongst people looking at options for a more stylish sedan. In fact, the best in class mileage, features, space and comfort combined with the attractive price of the new Verito will make it a truly irresistible value proposition. The Verito, which has always been a sensible buy, is now even more attractive with its enhanced style quotient”.
Mahindra's new sedan comes with exclusive curves, strong body lines and bold cuts. The chrome accents and sparkling new lights of the New Look Verito make it a groundbreaking vehicle. It seems that Mahindra has worked hard for improving the internal and external features of Verito for better customer gratification. The launch of the new Verito has set a new benchmark with its premium features, specifications and style, in the sedan segment of the Indian automobile market.
The New Look Verito would be available in both petrol and diesel variants. Its petrol models G2 and G4 are being offered at an aggressive price of Rs 5.27 lacs (ex showroom Delhi, for petrol, BS4) whereas three diesel variants D2, D4 and D6 would be available at a starting price Rs. 6.26 lacs (ex showroom Delhi, for Diesel, BS4). The sedan is equipped with the powerful and fuel efficient Renault 1.5 LDCi diesel engine and Renault 1.4 L MPFi petrol engine. The new car has the best body width in its category; additionally, it has a remarkable boot space of 510 litres. The latest model of Verito would be available in eight vibrant colour options which include Diamond White, Fiery Black, Mist Silver, Rocky Beige, Toreador Red, Java Brown, Twilight Blue and new Dolphin Grey.
Mahindra has manufactured the New Verito without compromising on any aspect and has maintained its convention of making new products on the basis of insights and feedbacks received from the customers. The vital exterior modifications in the sedan's style include an all new front fascia, robust front grille with chrome plating, elegantly carved boot lid and dynamic lens tail lamps. Its latest eyebrow headlights, bright fog lamps, royal alloy wheels, chrome rear appliqué, revolutionary roof rails and blackened pillars with appealing side claddings are expected to make it a hot choice among the sedan buyers.
In addition to marvelous new exteriors, the New Look Verito boasts of immense comfort and ergonomically designed interiors. The sedan’s luxurious new interiors comprise an all new dashboard with a fine 2 tone theme, 2 DIN music system with CD / MP3 / USB / Aux-in/ Tuner, power window switches on doors, elegant Grab handles, electric ORVM control, variometric AC with ergonomic controls, brand new seat covers and rear seats with three head supports. The incomparable cabin space and ample seating space are the other interior features that add to the interior beauty as well as comfort of the sedan.
Better engine efficiency and excellent driving convenience of the new Verito will completely redefine the essence of a sedan. The new sedan demonstrates strong performance on Indian roads and has proved its ability to run smoothly even on uneven Indian tracks. No matter on what grounds you compare the sedan, be it the power steering, better ground clearance or ultra-modern suspension, no competition is found in the current market availabilities. Verito boasts of a cheaper running cost, coupled with amazing fuel efficiency (diesel mileage as per ARAI) of 21.03 kmpl. Additional modifications have been done to provide certain specific conveniences such as better wiper movement and a bonnet opening lever on the driver’s side.
Latest technology, uncompromising safety features such as anti-lock braking system with EBD, anti–theft engine immobilizer and airbags at driver seat work together to offer a great driving experience. The new Look Verito additionally, provides a Driver Information System to give live information about the car’s performance and side impact beams.
Mahindra's unique ‘Verito Man’ campaign will promote the need of safe driving especially on city roads. With the launch of the ‘New Look Verito’, Mahindra has also created a new advertisement for the television which will display the usual problems on Indian roads such as blocking the road unnecessarily and will show how the 'Verito Man' handles the matter in a sensible manner.
