The market for premium bikes has been flourishing in India due to several reasons, out of which love for iconic brands and technological advancements are major ones. The current market scenario for two-wheelers in the country is highly conducive due to which luxury motorcycle brands are trying to explore business opportunities in India. This in turn has led to a brand war between various bike makers to scale zenith of the Indian auto market with a sole idea of leaving other competitors behind. Interestingly, a cut-throat rivalry is intensifying with each passing day, but leaving customers as the ultimate beneficiary of this exclusive competition. Thus, it would be quite interesting to quickly check out this rivalry between Indian Motorcycle, Triumph and Harley Davidson.
Indian is a famous American brand of high-end premium motorbikes. Quite recently, it was reported that Indian motorbikes are likely to make an entry in the country by late January 2014. Currently, this company boasts of an impressive vehicle line-up that includes Indian Chief Classic, Indian Chief Vintage and Indian Chieftain. Aficionados in India would definitely like to ride such high-end bikes for a fulfilling experience of power and throttle.
Triumph recently made an entry in the Indian market. It launched 10 models in India with a starting price of Rs. 5.75 lakh. Notably, Triumph Motorcycles Ltd. is the largest motorbike manufacturer in UK that was established in 1984 by John Bloor. Triumph Motorcycles Ltd. first showcased its product range at 2012 Auto Expo held in Delhi. All these ten models are spread across five categories, Classic, Roadster, Adventure, Cruiser and Supersport. According to the information available from different sources, the bike company is also planning to get a 250cc motorcycle in the country in mid 2015.
Harley-Davidson is another bike company that wants to capture the market with its top-of-the-line spec motorcycles. As a matter of fact, Harley-Davidson India has been established in Gurgaon, Haryana. According to latest reports, Harley-Davidson is planning to develop a new Street next year in India. Furthermore, the bike company is keen to capture the best of the forecast that says 'sales of bikes of 500cc and above are to surge eightfold in the next decade'.
