Hyundai Motor Company, the world’s fifth largest automaker has clocked an impressive 9.9 percent surge in its sales revenue for the first half of the current calendar year with 11.5 percent hike in sales volume owing to the upgraded product mix with alleviated brand values globally. Despite of facing series of constraints in the international market, its fierce presence with intelligent product launch strategies have enabled the company to record a high sales volume.
The economic conditions in the countries in Europe and China though adverse, did not register declining sales as in its home country, South Korea. The sales quantum in Korea plunged down to 327,963 units by 4.6 percent and the exports witnessed a catapult by 14.9 percent with 1,854,805 units in first half of 2012 as compared to the same period in 2011.
The European auto market has been hit the hardest in the recent times and after analysing that the market constraints will multiply in the second phase of 2012, Hyundai pledged towards prioritising qualitative approach. The approach aimed at popularising the brand, offering high quality equipped models along with boosting customer services.
Hyundai along with Kia Motors scored $2.55 trillion net profit in the second quarter of 2012 and $2.45 trillion net profit in the first quarter of this year. But the sales of the company did not kick off well in the third quarter of the current year. The company is however, anticipating that the global economic conditions for the auto sector in the near future will not improve.
