Harley-Davidson has opened a new showroom in Dehradun. Called Foothills Harley-Davidson, this showroom is the brand’s first dealership in Uttarakhand.
Located at Dehradun Road, National Highway 72A, Mohabbewala, Dehradun, the dealership is spread over an area of 8,000 sq. ft. It integrates separate sales, service and spares sections. Customers can also customise their motorcycles with the company’s wide range of accessories and performance parts. Apart from the 13-model lineup, the dealership also sells Harley-Davidson’s range of apparel and riding gear which promote the company’s image as a lifestyle brand.
This new showroom is the 26th Harley-Davidson dealership in the country. With a 60 per cent market share in the 600cc+ market space, Harley-Davidson is one of the most popular premium two-wheeler manufacturers in the country. Harley-Davidson motorcycles certainly enjoy cult status in India, but the widespread dealer network also contributes significantly to its success here.
