Fiat India, the Indian subsidiary of the Italian auto pioneer is hell bent on implementing its strategies for capturing greater share in the Indian auto market post its alliance separation from the Tata Motors. Its latest move is to pile up the sales volume amidst the festive season commencing with the onset of Ganesh Chaturthi with launch of a new edition of its flagship models, Fiat Linea sedan and Fiat Punto hatchback.
The exclusive ‘Absolute’ edition models of Linea and Punto will be rolled out from 19th September zipped with a package new features and premium upgrades. Both model Absolute edition models will possess new satellite navigation in the guise of a tablet, termed as ‘Car Pad’ operating on Android 2.3 OS offering 3D maps.
Additionally, the Fiat Linea Absolute Edition will sport versatile features such as reverse parking sensors, contoured splash guards, beige coloured customised carpets, Linea branded door sill, chrome strip on the boot and an 'Absolute' badge set.
The Absolute edition of the Punto hatchback will come loaded with enhanced features such as contoured splash guards, grey coloured customised carpets, Punto branded door sill and an 'Absolute' badge set.
These Absolute edition models are expected to be tagged with the price of regular model variants Active, Dynamic and Emotion. It is also estimated that the car maker will be offering goodies such as 50 per cent free insurance and Roadside Assistance.
Besides, the company has also actualised its brand establishment strategies such as the inauguration of an exclusive Fiat workshop in Pune and opening of world-class Fiat Caffes in Delhi and Pune.
