Cadillac has revealed a new face lifted logo which is mildly tweaked from its original logo. The company has replaced the existing logo after 10 years without much fanfare. There has been no official release or any press announcement for the same. It is also unclear as to when the company will start using the new logo on its cars.
Cadillac's previous logo was done in matte finish and metal. Its new emblem is said to represent ‘arts and science’ campaign. The new logo carries more textured effect on wreath and inside effects. The crest edges carry better embossing and light effects and the logo has a touch of retro effect as well.
Cadillac is desperately trying to re-brand its image with the launch of new cars in its product portfolio. The face lifted logo comes as a part of its branding strategy. The new logo currently appears on the 60-day Guarantee site and it still remains to be seen whether it will be incorporated in the official site.
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