The German Auto manufacturer started selling luxury cars in India since 2004 and was late to join the niche car makers club. This club was founded by Mercedes Benz India as back then they knew it that India had a strong potential for its offerings.
Mercedes always had the pioneering advantage. It still enjoys more popularity than the other two brands as many aspire to own one. But then the other two brands also evolved with time.
Be it aggression on design lines, Twitter updates and sales figures, Audi India has it all. This has been vindicated with their October 2013 sales release where the company reports 18% rise with sales of 1002 units compared to 850 cars sold in October 2012. Even the Jan – Oct. sales of 2013 have got grown up by 15.4 %
It is also on a network expansion spree with the opening of Audi Karnal and Audi Vadodara and also adding more dealers by November. The company also reported an impressive international sales growth with 150,300 deliveries, a year-on-year increase of 10 percent.
Joe King, Head, Audi India states ““With this remarkable performance in the month of October, we have moved within striking distance of our goal, of becoming the first luxury car manufacturer in India to cross sales of 10,000 units in a calendar year. While the market conditions continued to be challenging, we persisted with our focus on enhancing our product offering, growing a high quality network and introducing some very innovative service and finance offerings, most of which have become benchmarks in the industry. The success of these actions is reflected clearly in our sales. Surpassing our targets month after month in a demanding economic environment bears testimony to the products, dealer partners and the team we have but most importantly this success is due to the strength of the brand and the equity it enjoys among auto enthusiasts and customers alike”
