Kochi has emerged as the new market for Audi cars in South India. The German luxury car owner recently announced its new dealership in Kochi along with cities like Lucknow, Ludhiana, Ahmedabad, Chennai and Kolkata. It now has total 12 dealerships across India the Kochi dealership will come up at Maradu near NH by-pass. All the Audi showrooms in all the cities will have separate workshops complete with modern equipment to service its cars. The showrooms will be designed to display the complete Audi experience along with showcasing complete international Audi experience.
Audi started its operations from scratch in India in March 2007 and planned to offer the right product and right equipments to the right customers. It planned its marketing strategy specifically for Indian customers as its realised that customer in India think differently from those its German customers. Since it planned a long term investment, it also has a good after sales service network set up for its buyers in India.
Audi currently has Audi TT, Adui A8, Audi Q7, Audi A6 and Audi A4 models in India. Its current dealerships are present in Delhi, Mumbai, Pune, Bangalore, Hyderabad, Chandigarh and Gurgaon.
