Mercedes Benz Cars In India

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Latest on Mercedes Benz: 02 July, 2015

German luxury car maker Mercedes-Benz posted a 43 per cent sales growth in India at 3,093 units in the second quarter of 2015. In January-June, the company's sales grew 41 per cent at 6,659 units compared with 4,717 units in the year-ago period. On the sales performance, Mercedes-Benz India Managing Director & CEO Eberhard Kern told PTI: "The market is still tough and there is not much of a push, but the growth that we are seeing is because of the brand pull that Mercedes Benz has." He said the company's strategy of focusing on products, getting closer to customers with opening of new dealership and after-sales service, offering financial services and pre-owned business has paid dividends.

Summary

Mercedes Benz has 34 cars models available in India out of which 2 are hatchbacks, 19 are sedans, 11 are SUVs and 2 are MUVs/MPVs. Mercedes Benz has total of 19 petrol cars and 15 diesel cars. There are 34 automatic cars to select from. A Class is the most economical car with an ex-showroom price (Mumbai) of Rs. 25,95,000/- and the most expensive model is S Class with an ex-showroom price (Mumbai) of Rs. 1,11,39,956/-. B Class is the latest car by Mercedes Benz launched on 2015-03-11 and priced at Rs. 27,95,000/- (ex-showroom price, Mumbai) - Read Expert Review on B Class. Popular Mercedes Benz cars in Jul-2015 are A Class, C Class and CLA Class. Find details on 32 Mercedes Benz new car dealers across India.

Mercedes-Benz, the German luxury automobile manufacturer, is a multinational division of Daimler AG. Headquarters of Mercedes-Benz are situated in Stuttgard, Baden-Wurttemberg, Germany and the brand is known for developing luxury automobiles, buses, coaches and trucks.

The luxury car manufacturer entered the Indian auto market in 1994 as Daimler. When Diamler Merged with Chrysler, the Indian subsidiary was renamed to DaimlerChrysler India Private Ltd. Daimler then sold its shares in Chrysler in 2007 and became Daimler AG, and the Indian four-wheeler unit was named Mercedes-Benz India.

Mercedes-Benz India joined hands with Tata Motors in the country. The joint ventured introduced the E220 in India. In 1954, The German maker and Tata Motors had hit a deal to jointly make medium commercial vehicles. All the luxury cars were assembled at Tata Motors Pimpri manufacturing unit, and this unit was used by the Stuttgard based maker to assemble and paint their cars. In 2000-01, the homegrown automaker sold its entire stake to Mercedes India.

Indian Operations and Executive Managements

Eberhard Kern is the Managing Director and CEO of Mercedes-Benz India. Born in 1963, he received his University Degree in 1985 in Stuttgart. Before taking over the company India's unit, he was working as the President and CEO of Mercedes Taiwan unit. Mr. Kern carries his huge experience to our market in the sales and marketing domains across the maker's different markets. He is responsible for all the decision and operations of the company in India.

In 2009, Mercedes-Benz India inaugurated its new production facility in Chakan, Pune. The manufacturing unit took just 13 months to get operational, and becomes one of the fastest green-field projects to be built. This facility is spread in 100 acres of land and has an independent assembly facility for passenger cars and commercial vehicles. It was constructed to meet future expansion plans of the company in India. Initially, the plant was designed to assembled Mercedes C-Class, E-Class and S-Class, but it is flexible enough to produce other models as well. The company will soon locally assembled the GL, ML, CLA and GLA in the country.

Mercedes-Benz also has a research and development centre (MBRDI) in Bangalore, India. In 1996, MBRDI had eight employees and now it has more than 350 people working for it. It is, currently, the largest research centre for the carmaker based outside Germany and is used in the areas of Computer Simulation, Design, Electrical/Electronics and IT-Services.

Product & Services

Mercedes-Benz India has the largest dealership network among all the luxury carmakers in the country. Currently, the manufacturer has 80 dealerships spread across all major cities of the nation. Adding to it, the manufacturer is also focusing on increasing its outlets in tier II cities.

The manufacturer also entered the used car market by launching 'Mercedes-Benz Certified' in the country in December 2014. The company opened 12 new pre-owned car dealerships across India. These dealerships provide customers a new place for driving home a Mercedes car. The outlets offer high-end facilities, infrastructure, tailor-made financing option, and warranty and service packages to its customers.

Environmental Initiatives

DiamlerChrysler India with Central Salt and Marine Chemicals Research Institute (CSMCRI) and the University of Hohenheim as joint ventures started ‘the Jatropha Biodiesel Project’ in August 2013. This project was funded by Deutsche Investitions Entwicklungesellschaft (DEG). Since its introduction, the Jatropha Bio-diesel has created interest and support towards alternate energy and Bio-diesel. This project also tested in field with Mercedes-Benz cars powered by pure Bio-diesel across nine states in India. Adding to it, the Bio-diesel cars were put on the cold weather high altitude testing in KhardungLa, the highest motorable road.

The German luxury carmaker is yet to launch electric or hybrid cars in the country. With the arrival of BMW 7 Series hybrid and i8 plug-in hybrid, it is expected that Mercedes, too, will introduce cars with alternate fuel options.

Founder & First Car

Mercedes-Benz’s history starts from Karl Benz who created the world’s first engine-powered car - the Benz Patent Motorwagen. The car was financed by Bertha Benz and patented in January 1886. Later that year, Gottlieb Daimler and engineer Wilhelm Maybach's converted a stagecoach by the addition of a petrol engine. Daimler-Motoren-Gesellschaft marketed the first Mercedes automobile in 1901. The first models under were produced in 1926, following the partnership of Karl Benz's and Gottlieb Daimler's companies into Daimler-Benz company.

USP

Mercedes-Benz cars in India are known for offering excellent drivability and luxury to its clients. The company has spent a lot on its research and development, which helped the maker to achieve high performance engines. Earlier popular among Executive class, the German maker has worked upon its design and introduced several cars including CLA, A-Class and B-Class to target young enthusiasts. These fuel efficient Mercedes cars also offer high performance to its buyers. Most of its cars are locally assembled, which also helps the company to keep the maintenance cost of its cars on lower side. Moreover, the maker has also improved its dealership network to reach maximum buyers. Though almost all the Mercedes Benz cars are known for offering high mileage, the most fuel efficient Mercedes Benz Cars are - B Class, A Class and M Class.

Resale Value

It is one of the oldest players in the luxury car segment of India. If we talk about the used luxury car space, the C-Class - one of the most fuel efficient Mercedes-Benz cars in India - is among the most popular vehicles.

Competition

Mercedes-Benz is the second largest luxury car manufacturer in the Indian car market. Currently, Audi India is ruling the luxury car space of the country; however, the gap is minimal. The company is facing stiff competition from Audi, BMW, Volvo and Jaguar Land Rover.

Mercedes Benz Car Models

Mercedes Benz A Class
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3.97 from 111 submission(s)
Rs. 25.95 - Rs. 26.95 lakhs
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Mercedes Benz A Class

With the A-Class hatchback, Mercedes-Benz created a new segment for luxury hatchbacks in India. The luxury hatchback targets young professionals and enthusiasts in India. Seeing the positive response for the A-Class, BMW and Volvo too introduce their luxury hatchbacks 1 Series and Volvo V40 respectively. One of the most affordable luxury cars from the German luxury carmaker, the A-Class hatchback flaunts sophisticated yet sporty design and offers class leading performance.

Mercedes Benz B Class
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3.91 from 92 submission(s)
Rs. 27.95 - Rs. 28.95 lakhs
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Mercedes Benz B Class

Mercedes-Benz is a German auto maker, headquartered in Germany. Mercedes-Benz B-Class was launched in India in 2012. It is an over-sized hatchback that comes in both petrol and diesel versions. The petrol variant features a 1.6-litre engine having a displacement of 1595 cc and the diesel variant comes with a 1.6-litre engine having a displacement of 2143 cc.

Mercedes Benz C Class
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2.53 from 210 submission(s)
Rs. 37.2 - Rs. 40.14 lakhs
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Mercedes Benz C Class

Ever since its launch, the C-Class has been among the best-selling Mercedes-Benz cars in India. Mercedes-Benz’s C-Class has been ruling the entry-level executive luxury sedan segment for years, thanks to the updates given to the saloon at regular intervals. In 2015, the car entered the new generation when it received the S-Class inspired design. Though, the engine options remains unchanged.  The new-gen C-Class is continued to be available in a 2.0-litre petrol and a 2.2-litre diesel engines.

Mercedes Benz CLA Class
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4.4 from 5 submission(s)
Rs. 30.91 - Rs. 69.6 lakhs
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Mercedes Benz CLA Class

Aiming to mark its presence in the growing compact luxury sedan segment, Mercedes-Benz introduced the CLA-Class in January, 2015. Unveiled at the 2014 Delhi Auto Expo, the Mercedes-Benz CLA-Class is based on the company’s popular MFA (Modular Front-Wheel Architecture) platform. With stunning design, premium interior and powerful engine, the CLA-Class targets young Indian buyers. Powering the new CLA-Class is a 134bhp, 2.2-litre, 4-cylinder diesel engine and an 181bhp, 2.0-litre turbocharged petrol unit.

Mercedes Benz CLS
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4.69 from 35 submission(s)
Rs. 75.09 lakhs
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Mercedes Benz CLS

Mercedes Benz CLS Class is a sporty four door coupe, which has fascinating exteriors and compelling looks. The notable exteriors of this car are LED high performance headlamps, LED Intelligent light system, active parking assist system and electromechanical direct steer system. There are two variants of this luxury coupe in India.

Mercedes Benz E Class
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4.36 from 78 submission(s)
Rs. 47.6 lakhs - Rs. 1.33 Crores
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Mercedes Benz E Class

Ever since its launch in 1947 with model 170V, the E-Class has been among the top-selling Mercedes-Benz cars globally.  In India, the E-Class sedan is locally assembled at the company's production unit in Chakan, Pune. The sedan is known for its elegant styling, excellent performance and comfortable interior. The E-Class is the highest selling product in Mercedes-Benz India's portfolio, with over 30,000 units on Indian roads. It is available in three variants- E200, E250 CDI and E350 CDI.

Mercedes Benz GL
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4.4 from 52 submission(s)
Rs. 76.06 lakhs - Rs. 1.73 Crores
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Mercedes Benz GL

Mercedes-Benz has been a famous name among niche society for a very long time now. This German automobile manufacturer, in general, has been known for its extremely efficient engines and top notch luxury features. Mercedes-Benz GL-class is a crossover vehicle, and it fulfils every promise that is made by the brand. In 2015, the three-pointed star said goodbye to its extremely popular older-generation GL-Class and introduced the brand new range of crossover to the world. The car happens to be a perfect blend of extreme luxury, hi-tech safety features and an ever-efficient engine.

Mercedes Benz GLA Class
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4.33 from 12 submission(s)
Rs. 31.31 - Rs. 72.05 lakhs
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Mercedes Benz GLA Class

The Germans have been the pioneers and are considered among the best manufacturers of cars all across the world. They are known to build the safest cars, and their brand name is synonymous with the best that you could get. Well, that is what is expected when you hear the brand name Mercedes-Benz and anything that comes after it. Mercedes-Benz GLA Class, launched by the company in 2013, is neither a complete SUV nor a complete sedan.

Mercedes Benz M Class
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4 from 45 submission(s)
Rs. 55.55 lakhs - Rs. 2.49 Crores
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Mercedes Benz M Class

Mercedes Benz M Class is dynamic SUV, which is offered in three variants. It was featured in famous Hollywood movie the Jurassic Park. Day time running lamps, lower honeycomb grille, and new darkened headlamps are the notable exterior features of this car. Various active and passive safety features are also provided in it.

Mercedes Benz S Class
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4.65 from 54 submission(s)
Rs. 1.11 - Rs. 8.9 Crores
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Mercedes Benz S Class

Mercedes Benz S Class, the luxury sedan from the German car manufacturer is loaded with numerous attributes. It has advanced sensor system, which reduces the speed in case of hard braking. In India, the car maker provides in vehicle in single diesel and two petrol variants. Seven speed automatic transmission gearbox helps it attain high speed.

Mercedes Benz SLK Class
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4.85 from 73 submission(s)
Rs. 75.17 lakhs - Rs. 1.24 Crores
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Mercedes Benz SLK Class

The car will soon be known as SLC as Mercedes-Benz has decided to shuffle its nomenclature a bit. SLK is a convertible sports car that has been used by the Germany auto maker since mid 90’s to battle with the likes of Porsche 911, Boxster and Cayman. While it was busy settling scores with Porsche, two other automotive giants stepped, and the world saw BMW Z4 and Audi TT. The company is known for its stylish and luxury features, and it has preferred the same old wine with SLK too.

Mercedes Benz SLS
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4.51 from 87 submission(s)
Rs. 1.9 Crores
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Mercedes Benz SLS

Mercedes-Benz SLS is a German automaker and is the first Mercedes-Benz car planned in-house by AMG. The SLS in the end stands for "Sports Leicht Super". The Mercedes-Benz SLS is congregated in Sindelfingen, Germany and is designed by Mark Fetherston. According to AMG, it is deliberated to be the world's most dominant naturally enunciated production sequence engine ever shaped. The typical super sports car, Mercedes-Benz SLS AMG, can reach from 0-100 mph in just 3.8 seconds which is mind-blowing.

Discontinued Mercedes Benz Models

Mercedes Benz G Class

Pickup Trucks, although not very popular with families or private car owners, have always been the optimum choice for commercial purposes. Most of this market is ruled by Tata and Mahindra as their pickup truck models are very useful. This is where the Mercedes-Benz G-Class, called G-Wagon in short came into existence in 1979 and has proved its class over the years. It comes from the word Gelande Wagon meaning Cross-country Vehicle. It is a full-size luxury SUV with four-wheel drive.


Fueltype:Petrol,Transmission:Automatic
Mercedes Benz R Class

The Mercedes Benz R-Class model was launched in the Indian market in October 2010. The R-Class was company’s first crossover in the country. The R-Class model carries a price tag of Rs 58.79 lakh (ex-showroom, Mumbai), and the Mercedes crossover comes equipped with a 3.5 litre, 3498cc, DOHC, V6 petrol power-train that incorporates a 7G Tronic automatic transmission that is capable of  delivering a peak power of 272 bhp.


Fueltype:Diesel,Transmission:Automatic
Mercedes Benz SL

Since 1954, the production of Mercedes-Benz SL Class has evolved to bring out a whole new range of luxury vehicles. SL in the name of the class stands for Sports Lightweight. The series has also gathered its name the ‘Gullwing’ for its fancy upward-opening doors. Since the start, over six design variations and make over till date has happened to the SL Class. The initial models were roadsters with soft convertible top or sometimes both tops. The SL series has behind it a real story that explains putting the best together.


Fueltype:Petrol,Transmission:Automatic

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Mercedes-Benz India to launch S-Class Coupe on July 30, 2015
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Mercedes Benz B Class Expert Review

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Mercedes Benz B Class Review

Three years post its launch; the new 2015 B-Class has got a minor facelift, refreshed interiors and an updated and more powerful diesel engine. Does that make it a better car than earlier, we find out....

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