Honda's compact SUV, WR-V, has reached the 50,000 units sold milestone. The carmaker has achieved this landmark within a year of the launch of its SUV.
Honda Cars India Ltd. (HCIL) also announced that the WR-V accounted for 28 per cent of the total sales. With the demand for the compact SUV increasing, the carmaker could cater well due to the fair distribution of its sales across different regions. The sales contribution from the Tier I markets was more, but Tier II and III markets didn't disappoint either.
Now, with more than 50,000 owners in India till date, the Honda WR-V has continued to receive a positive response from customers mainly due to its value proposition. It has segment-first features like a sun-roof, which adds to its aspirational value. Let's hope the vehicle keeps adding to the sales of the carmaker this year as well.
Yoichiro Ueno, President and CEO, Honda Cars India Ltd., said, "This is a very proud moment for us. The Honda WR-V has witnessed great success in the Indian market and the 50,000 sales milestone validates its strong presence. It has emerged as a strong volume model in Honda’s model line-up striking the right chord among young urban customers who are looking for status, comfort and have an active lifestyle."
