User Review On Volkswagen Polo Car - 115050

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basic strategy followed by VW
Posted by Rohit Bajpai on October 03, 2011
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The basic strategy followed by VW is that by launching their premium models (Passat & Jetta) first they have created the image of being a premium brand and then launched their relatively cheaper models where people buying those cars feel they are buying a premium brand and hence feel good about it. Also VW has done a lot of good innovative marketing such as the talking ad and newspaper cutout which helped create a positive brand image in the customer base. The Polo has good engines and is one of the better cars in its segment.
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Volkswagen Polo

Starts at 5.42 - 9.69 lakhs

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(Volkswagen Polo User Review)
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What's Good: Exterior......

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Muralidhar Jampa  Muralidhar Jampa | Jul 22, 2016 |  Car's age:3-6 months | Diesel
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What's Good: Nice CarsNice Cars......

What Can Improve: Nice Cars Nice Cars...

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Anshul Agrawal  Anshul Agrawal | Jul 12, 2016 |  Car's age:1-3 years | Petrol
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What's Good: Feels good to drive, safe, no regular servicing required......

What Can Improve: Mileage in city traffic, headlights need to provide more visibility...

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Hitesh Kulkarni  Hitesh Kulkarni | Mar 06, 2016 |  Car's age:6-12 months | Diesel
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What's Good: Superb ride quality, the build of car is awesome, simple......

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Aditya Jethi  Aditya Jethi | Apr 13, 2015 |  Car's age:6-12 months | Petrol
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What's Good: build quality,manufacturer's service quality,engine ,handling and cornering ability, ergonomics and......

What Can Improve: interior space, interior layout, exterior styling, running costs and fuel...

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What's Good: colour......

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