Please Tell Us Your City

location icon
    location iconClose
      Sorry!! No Matching Results found. Try Again.
      Close

      Yamaha to focus on 150cc bike and scooter sales in cities

      Roger Dsouza

      Roger Dsouza

      Yamaha Motor India, the Indian wing of the Japanese two-wheeler giant, will look forward to build a strong foothold in the sales of their deluxe motorbike and scooters in the 150 cc segment, mostly in bigger cities. In a conscious effort to increase their market share in the next three years, this decision was taken by the two-wheeler manufacturing giants.

      Roy Kurian, who is the Vice President of the Sales and Marketing Team, said in a statement, "We are looking at 10% market share by 2017-18. We are still focusing on 150cc and scooters also. Scooter is another great opportunity as it accounts for 27% share of the two-wheeler market."

      Yamaha to focus on 150cc bike and scooter sales in cities
      Yamaha to focus on 150cc bike and scooter sales in cities
       

      He also commented that there was huge potential for two-wheelers in the Indian market. He added, "India is a huge market. Here, the demand may go up to 20 million by 2020. So, no two-wheeler manufacture can boast a market share, which is economically high. India is the only market where local players are as strong."

      In this context, Yamaha put forward the top-down approach. This meant that first the bigger cities will be targeted, which will be soon followed by smaller cities. "Rural market does not define what product we have to sell in the urban market. It is always the urban market which decides what has to be sold in the rural market. If a product is successful in metropolitan cities, tier-I and tier-II, it will surely be accepted in the rural market. We are not saying rural is not important for us."

      Currently, Yamaha Motor enjoys a share of 35 per cent of the 150 cc segment of motorbikes in Delhi. Its scooters are also making a big impact due to its brand image. However, Kurian admitted that it had to revive the former status of the brand. "Yes, we are re-building our image. We cannot sell products with a 30-year-old image. I say it is a reincarnation of the brand." He also added, "We want our product to create its own space and place. Establishing products one by one is the first and foremost objective of Yamaha."

      Yamaha