Yamaha shifts focus on fuel efficiency to withstand competition

Friday 24 October 2014, 11:10 AM by

Yamaha has been appreciating its fair share of the bloom; the budgetary year saw in the bike fragment. However, it seems that this is insufficient. To expand its share in the bike segment, Yamaha has chosen to transform its center from "performance" to "performance with mileage". The organization plans to present more fuel efficient technology in its new launches and also in the current models.

Yamaha, in India, offers models like Fazer, FZ and R15 that are exceptionally famous in the 150 cc and above performance segment. This portion does not draw in the same number of numbers as Yamaha would like it to attract. In 2013-14, Yamaha sold 3,07,511 bikes in a market that sold 1,04,79,817 units, which makes Yamaha's share looks almost negligible before the share enjoyed by Hero and Honda.

Yamaha shifts focus on fuel efficiency to withstand competition | CarTrade.com

Yamaha Motor Research and Development India Managing Director commented that the mileage obviously is a key variable that impacts the purchasing behavior of the Indian customers over other segments. Thus, we are putting our resources in Toshikazu Kobayashi innovations in mileage innovations across segments.

Remarking on the need of including more fuel efficient variants of the existing products in the current line-up, Kobayashi said, “Going ahead, you may anticipate that we will launch new models of bikes with more fuel proficient technology in the Indian market which gives best in class mileage and additionally cleaner air to our clients.”

With an ex-showroom cost of the new Yamaha FZ FI at Rs 76,250 and the new Yamaha FZ-S FI at Rs 78,250, they bode well for performance, style and proficiency fans. Yamaha guarantees great deals on the motorbikes, and they may very well win the business sectors with these offerings.

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