Yamaha sets up new R&D unit to develop more models for India

Wednesday 10 April 2013, 17:34 PM by

Yamaha Motor Co., the renowned Japanese two-wheeler maker, has established a new Research and Development (R&D) unit near its manufacturing plant based in Surajpur, Uttar Pradesh. The new facility is called the Yamaha Motor Research and Development India Private Limited (YMRI) and is to become the company’s new two-wheeler R&D headquarters in the country.

Expressing his delight at the opening of the company’s new R&D facility, Hiroyuki Suzuki, Chief Executive Officer (CEO) and Managing Director (MD), India Yamaha Motor Private Limited, was quoted as saying, “We at Yamaha strongly believe in constant innovation. The R&D centre will help us to put channelised effort in conceptualisation of new models and parts keeping in mind the changing customer preferences. This will help us not only to develop models and parts for India market but also to develop models and parts for export markets as well.”

Established in February 2013, the YMRI is to operate as core of the company’s second Integrated Development Centre, which follows the setting up of the ASEAN Integrated Development Centre based in Thailand. The YMRI is Yamaha’s fifth overseas R&D headquarters with the other four being in Italy, Taiwan, China, and Thailand. The basic idea behind YMRI is to enhance Yamaha’s manufacturing adeptness in the domestic two-wheeler market. Opened last year, the company’s India Procurement Centre has now been transferred into a new unit, which is called India Integrated Development Centre.

Expressing his views on the new facility, Toshikazu Kobayashi, MD, Yamaha Motor Research and Development India Private Limited, was quoted as saying, “We plan to achieve lowest cost models and parts in the world through INDRA (Innovative and New Development based on Responsible Analysis) activity meant to provide optimized specification thorough investigation in product life cycle. This activity will significantly help us in reducing the cost yet rolling out products that meet all customer aspirations and market standards.”

As per reports, India Yamaha Motor is also looking at setting up a new facility based in Chennai, in order to develop new products for the domestic and global markets. Industry experts believe that the company could extrapolate the model platforms used in its home market (Japan), for use in India. The newly opened YMRI is expected to play a crucial role in the design and development of new two-wheeler Yamaha models for the domestic market.

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