Yamaha is seriously venturing into the rural market segment of the Indian two-wheeler market. The company feels that the segment holds tremendous growth potential and there is enough room for more players. Yamaha is expanding in the Indian market and intends to double its sales volume in next five years. It plans to open more than 1000 outlets in sub-urban and remote areas of the country by the year 2014.
"We have so far seen good sales in urban areas, mainly in big cities, due to our image as a premium bike maker. Now, to continue with the growth, and even to further accelerate, we will focus to strengthen our presence in rural areas," India Yamaha Motor National Business Head Pankaj Dubey. Currently, 15 percent of the total sales volume for Yamaha comes from the rural market. Now it intends to increase it to 30 percent by opening new dealerships and expanding its network.
Dubey denied that Yamaha will enter into manufacturing of cheap bikes for the rural market. "Yamaha is a niche and premium bike maker and it will remain like that...Certain sections of the rural areas are now fed up with cheap bikes and they now want some good quality bikes like R15, Fazer and FZ," he said.
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