The recent launch of new V40 in the country, Volvo has further strengthened its product portfolio in India. Moving forward, the company has strong plans to strengthen its presence in the premium car space in 2017. Based on our interaction with Tom von Bonsdorff, MD Volvo Auto India on twitter, revealed that the company has witnessed a positive customer response for its cars which are available in the country, especially with the XC90 Excellence and the S90 models.
In 2017, Volvo will be introducing the much awaited V90 Cross Country in India. Recently, the XC60, a mid-sized crossover was also spotted undergoing cold weather testing in Sweden. Based on the SPA platform which not just underpins the XC90 SUV and the S90 sedan, the XC60 will be slightly bigger than the older model. It is likely that the new model might be introduced in India by the end of 2017 or early 2018.
In order to strengthen its presence in India, Volvo plans on inaugurating more authorised dealership outlets in the country along with introducing more exciting products in India. To stay ahead of competitors, Volvo cars will offer key features which places them a class above the rest. Moreover, the company will have more synergised brand building campaigns and customer engagement programs. Moving forward, with clear indication of taking the Indian market seriously, the automaker will further strengthen its footing in the Indian market next year.
