The Indian arm of Swedish auto maker Volvo is planning to report a 20-fold sales growth by delivering 20,000 units per year by the end of 2020 in the domestic market. In order to achieve this aggressive target, the company is looking towards introducing new models and work on its sales as well as service network. Interestingly, the company has recently introduced facelift versions of its two iconic models, namely S60 and XC60. Both of these models fall in a price range of Rs. 29.9 lakh to Rs. 46.55 lakh. At the launch, Volvo India said that it is aiming to deliver 1,000 units in 2013 in the domestic market.
Expressing his views on the same, the Managing Director of Volvo Auto India, Tomas Ernberg was quoted as saying, "We are aiming to sell 20,000 units per annum in India by 2020. We plan to enhance our product portfolio as well as service network to achieve the desired results. We are planning to have around 40 dealerships by 2020. By the end of this calendar year, we will have 15 dealerships in India. We plan to have more models by then. We are investigating as which models would fit in the India market. S60 and XC60 models would represent roughly 75-80 per cent of the sales. We are also looking to sell around 150-160 units of compact crossover vehicle V40 'Cross Country' during the year.”
In 2012, the auto maker sold 811 units in the Indian auto market and so far, its cumulative sales stand at 2,500 units since 2007. In its domestic portfolio, Volvo India has five models, which includes the recently launched S60 and XC60. In 2013, the company has already sold somewhere around 650 units in the current year. Commenting on the prevailing slowdown in the Indian auto industry, he said, “It has been difficult in the past few months. Negative sentiment is there. But we believe it is a short term phenomenon. In the long term, India presents a fabulous opportunity.”
The new generation model of S60 sedan comes at a price of Rs. 29.9 lakh for the base variant, while the top end trim is offered for Rs. 35.5 lakh. Along with, the XC60 SUV is sold between the price bracket of Rs. 40.5 lakh and Rs. 46.55 lakh (all prices are ex-showroom Delhi). "We have focused on quality and attention to details in order to give these models a major boost and sharpen their competitiveness," Ernberg said. He further said that Volvo India is paying a keen attention to its customers, in order to come up with improvements and assure that its models are more enticing.
