In India, luxury car makers are generally seen joining hands with prominent organisations to sponsor their events. In another such instance, Sweden based luxury car manufacturer, Volvo Auto India had tied up with Hindustan Times to organise the Leadership Summit where leading personalities from different fields were present to address the people on environmental issues. The speakers shared a common platform to discuss various issues making Safety and Care for Environment as the primary concern.
Speaking on the same, Tomas Ernberg, Managing Director of Volvo Auto India was quoted as saying, “We are thrilled to be partnering with the Hindustan Times’ Leadership Summit 2013. Volvo Cars is pleased to have the opportunity to be associated with an initiative aimed at building a Better India. Working with prominent personalities hailing from a plethora of backgrounds and diverse nationalities each having carved a niche in their respective fields, this association is an honour and marks a milestone of Volvo’s presence in the country.” He further added, “Volvo and HT Leadership Summit are both people centric and aim to improve lives. With an aim to create a better tomorrow through a safer today, Volvo is delighted to be associated with HT Leadership Summit 2013.”
Hindustan Times Leadership Summit brings together leaders from different fields like politics, business, entertainment and academics on a common platform. The summit that concluded on 7th December 2013, saw famous personalities like Nicholas Burns, Condoleezza Rice, Imran Khan and Anoushka Shankar sharing views on numerous subjects.
Interestingly, Volvo has been quite active towards voicing the support for environment protection and care. The company which manufactures one of the worlds most safest cars aims to bring out new innovations that are quite helpful for protection of occupants as well as pedestrians.
Meanwhile, the company is trying to fasten up the delivery process of its next generation S60 sedan and XC60 Sports Utility Vehicle (SUV). As it was reported that the Indian wing is facing problems in delivering the V40 Cross Country as long waiting period has piled up on the car, the auto maker is in no mood to face such problems on its newly launched vehicles. Also, the Indian arm of Sweden based company is hoping to end 2013 on a high note by increasing its market share in the Indian auto market. As announced, the company is planning to touch a sales volume of about 20000 cars by 2020-end, garnering a market share of about 15 per cent as it is eyeing to cross the 1000 unit mark this year. It must be noted that the company is riding high on the new model launches in order to increase its market standing in India.
Industry experts are of a view that with such initiatives, Volvo India is trying to spread awareness about the brand among domestic customers. Since its debut in the country, the auto maker has not performed as per the experts' expectations. Also, as the luxury car segment wherein Volvo operates is dominated by the likes Audi, BMW and Mercedes-Benz, the brand has been lagging far behind in terms of sales. However with the launch of new models, Volvo is expected to increase its market holding by a fair bit in 2014.
