Volkswagen India planning to introduce new models in its Indian line-up to gain market share

Friday 02 November 2012, 12:29 PM by

The German Automotive player, Volkswagen is contemplating adding more vehicles to its Indian line-up from the global portfolio. This move from the car making brand will only strengthen its position in the Indian automotive market at a time when the market is more inclined towards luxurious sedan.

One of the first possible models to foray into the Indian market is expected to be the all new Tiguan Sports Utility Vehicle (SUV). Volkswagen is quite keen to introduce this model in India, which has been released in the Brazilian market during the 2012 Sao Paulo Show. Another model which is expected to make its debut in the country is the Volkswagen Up! in the small car segment. It would have been already launched but for the pricing issues in the industry, it has been postponed. Meanwhile, the main focus of the German car maker is to revive the success enjoyed by its Polo and Vento, which faded out after tasting success initially.

Of late, the car manufacturer has been witnessing a dip in its sales in the Indian territory during the first six months of the FY 2012-13. The overall sales volume has dropped to 30, 476 units in this period to mark a slump of 20 per cent. Moreover, the market share of the company has dipped to 2.38 per cent as compared to 3.5 per cent during the beginning of 2011. In order to reinstate the lost market share, Volkswagen is now focusing upon its dealership network. This will help in enhancing the overall customer satisfaction, which in turn will boost its sales and market share in the country.

Managing Director, Passenger Car Business, Volkswagen, Arvind Saxena, commented, “We are checking the global portfolio to strengthen the Indian line-up of cars and SUVs. We haven't finalised anything yet, though some renewed focus on existing compact cars and the sedan segment is being worked out.”

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