Volkswagen Aims to Be Number One Car Maker in the World

Thursday 03 December 2009, 00:00 AM by Satish Kalepu

Volkswagen of America recently posted its November 2009 sales figures which were quite encouraging. It sold 16,250 units in November 2009 which is 13.7 percent more than the sales figures of November 2008. This is the fifth month in a row where Volkswagen has clocked higher sales over the same period last year.

"We're thrilled not only with our November sales results, but also with the five consecutive months of sales growth," said Mark Barnes, Chief Operating Officer, Volkswagen of America, Inc. "Our clean diesel TDI models continue to perform extremely well, signifying that today's consumers are looking for not only affordability, but they're also placing a much greater demand for extremely fuel efficient and environmentally friendly vehicles as well.”

Volkswagen now intends to become the number one car maker around the globe. For a long time, General Motors ruled the auto industry around the globe which was then taken over by Toyota. With the changing scenario of the industry, Volkswagen is already prepared to take the competition head on. It is already ready with good small cars running on fossil fuels that deliver superb performance apart from being extremely fuel efficient. Volkswagen is also preparing itself for the new generation cars that include electric cars and hybrid models.

“Our current Sign-then-Drive promotion is proving to be highly successful in attracting new customers to our brand, especially to many of our newer products like our CC, Tiguan, and TDI models. With our brands full range of affordable, stylish, efficient and fun-to-drive vehicles we're confident that our brand is well poised for future success in this market." Barnes added.

Volkswagen Volt is the latest addition to the company’s product portfolio. It is also setting up its plant in India to manufacture small cars for the domestic market as well to cater to international demands. Its cars have also performed quite well during the scrappage scheme launched by various European governments during the recession period.

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