Upcoming V60 model will be sold as an imported car in China, announces Volvo

Friday 25 November 2011, 10:52 AM by

Volvo AB, the Sweden-based automobile maker, announced on 23th November, that it will be selling the forthcoming V60 model in China as an imported vehicle from 2012.

The Chief Executive Officer of Volvo China, Richard Snijders made the official announcement recently at the ongoing Guangzhou International Motor Show, popularly called Auto Guangzhou 2011.

Snijders also mentioned that the company is expecting to have a vehicle sales count between 48,000 and 50,000 units in China this year; up by around 30,000 units from previous year.

However, the company is not certain as to how long the Volvo models will be imported to China, as the parent company Geely Automobile Holdings is awaiting clearance from the Chinese government in order to establish two manufacturing plant in China. One of the manufacturing plants will be built in Chengdu city in the south-west and the other plant will be located in north-eastern Daqing city.

According to Senior Vice-President of Volvo and Chairman of Volvo Cars China Operations, Shen Hui, “The first locally produced model, a medium-sized sedan, will be launched in 2013, followed by a small sedan in 2014.”

During May 2010, the production of the second generation S60 commenced at Volvo's production plant in Ghent, Belgium.

The S60 and V60 models are powered by four petrol and diesel engines. The petrol engine includes the T3, T4, T5 and T6 engine types, whereas the diesel engine has D3, D5 and 1.6D DRIVe diesel engine types. Moreover, the diesel based model is equipped with a Stop-Start Technology which increases engine efficiency.

Since 2009, China has emerged as the World's largest automobile market surpassing the United States. World renowned automobile companies are considering China's car market as a favourable region for its products and with the continuously rising consumer demand, vehicle sales are expected to increase further in 2012.

Thus, like other leading car brands, Volvo AB is aiming to achieve a firm standing in the world's leading automobile market.

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