American bike maker Harley Davidson has found a new competitor in the Indian premium bike segment. Post inauguration of second showroom in Hyderabad, Vimal Sumbly, managing director of Triumph Motorcycles (India) Pvt. Ltd, stated that the British bike maker shall unveil showroom in each of the four southern states before expanding to other parts of the country. The company intends on covering 90% of premium bike segment in India.
The British bike maker has launched the Daytona 675 at a price tag of Rs. 10.15 Lakh during the ongoing 2014 Auto Expo event. The bike is powered by 675cc engine that generates about 128bhp of power and 74Nm of Torque. Speaking more about the event, Paul Stroud, director, Sales & Marketing (Global), Triumph Motorcycles, said, “Despite the overall slowdown, the premium motorcycle segment in the country is seeing tremendous growth. Since we launched our products in November, over 100 sold orders have been taken by us, and now with the launch of the Daytona 675, this is an opportunity for us to grow further. We are looking at a target of 500 motorcycles in the first six months, 1,000 by year-end and 1,500 by mid-2015.”
Triumph Motorcycles have their first showroom in the Bangalore city and have ventured into the Indian market with around 10 models. As per sources, by the end of March this year, Triumph Motorcycles limited is expected to open nine dealerships in India. Shoeb Farooq, national head of sales and dealer development at Triumph Motorcycles India, said in a statement, “The strategy is to align our presence across all strategic locations where we are assured to gain competitive advantage and generate strong brand eminence, and Hyderabad is a key market in that respect.”