Motorcycle enthusiasts were quite excited when the 2012 New Delhi Auto Expo showcased the line-up of Triumph bikes. At that point of time, Triumph had concrete plans of introducing a bevy of bikes in the Indian market. Taking a step closer towards the same, the firm had also made an official announcement regarding the launch of seven motorcycles and their respective prices. The Bonneville and Street Triple, in particular, were the most anticipated bikes, which were priced just under Rs. 7 lakh.
It must be noted that Triumph's project was being overlooked by Ashish Joshi, who had a previous association with Royal Enfield. Experts from industry had billed Triumph to make a game-changing impact on the motorcycle business in India. Unfortunately, all the hype created around the firm's entry in India did not turn into anything material. Triumph has not made any announcements regarding their future plans in India or the prospect of setting up assembly operations. Recent events have seen the firm not answering any queries and the resignation of their Chief Executive Officer, Indian operations. Industry experts have found this approach by Triumph to be quite peculiar.
Needless to say, Harley Davidson has been spot on with its tactics, which has resulted in its success in Indian auto market. Currently, Harley-Davidson is involved in the local assembling of nine out of the fourteen models it sells in India. According to sources, officials from Triumph have made visits to India for meetings with potential dealers. It is a stark contradiction from the explicit and transparent way they had adopted in the 2012 Auto Expo. Possibly, Triumph is not willing to risk its reputation once again and is thereby, keeping a low profile.
Despite these initiations, there still remains an element of doubt over the fact whether Triumph will stick to prices it had originally announced. Industry experts feel that it is both advisable and favourable for Triumph to stay on the previously announced prices, which might do some repair to its damaged reputation. However, something that can not be discounted is the continuously fall in the value of rupee, which sooner or later will impact the firm's pricing decisions. Another thing that needs to be looked at is the plausibility of Triumph's plans regarding setting up of a local assembling of products. Experts feel that, in all probability, the company will be bringing in the bikes as Completely Built Units (CBUs). Although no official announcements have been made, Triumph is expected to introduce its bikes by the end of 2013.