The Most Popular Colour in Cars - Silver

Friday 10 December 2010, 00:00 AM by Payal Pathak

The global automotive coatings leader DuPont released its 58th Annual Global Automotive Color Popularity Report reflecting Silver to be the most populaur choice of colours across the globe. Black is closely at heels, threatening Silver's global position. The report includes automotive color popularity information and regional trends from 11 leading automotive regions of the world.

For the seventh consecutive year, silver has held its lead as the predominant color choice for vehicles globally. Vibrant colors such as red and orange also registered noticeable growth around the world according to the report for 2010. Growth in vibrant colours has been witnessed mostly in North America and Asia.

The DuPont Global Color Popularity Report remains the automotive industry’s authoritative standard for analyzing and predicting vehicle color trends as chosen by consumers. The report includes segmentation by world regions as well as by vehicle type. This year, the report is segmented further to highlight variations within the Asian marketplaces. As the leader in the automotive coatings market, the DuPont color popularity report is a benchmark for the automotive industry and its influence reaches out into fashion, home furnishings and consumer electronics.

The top 10 most popular Colors are:

  1. Silver at 26 percent;
  2. Black at 24 percent;
  3. White/white pearl and gray at 16 percent each (tie);
  4. Red at 6 percent;
  5. Blue at 5 percent;
  6. Brown/beige at 3 percent;
  7. Green at 2 percent;
  8. Yellow/gold at 1 percent;
  9. Others at less than 1 percent.

"Our annual global color analysis allows DuPont to share insights into global color trends with automakers as they're planning future vehicle designs," said Nancy Lockhart, DuPont color marketing manager. "The demand for fresh, high-quality information is more relevant today than ever before, as the industry continues to see increased consumer demand for innovative vehicle design and styling."

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