BMW, the well appreciated German auto maker, has started THE DYNAMIC 1 EXPERIENCE contest, following which eight lucky winners will be offered an opportunity to get behind the wheels of 1 Series premium hatchback in Germany. It must be noted that this all-new BMW model has not been launched yet. The contest winners will get to drive the model at BMW Driving circuit, Maisach near Munich, Germany. Adding to the excitement of being amongst the first few to drive the BMW 1 Series, the lucky winners also get a chance to drive alongside two living legends, Sachin Tendulkar and the FIA GT1 World Championship race driver from India, Armaan Ebrahim.
Expressing his views regarding the all-new BMW 1 Series, Sachin Tendulkar said, “The all-new BMW 1 Series is all set to give driving a new meaning and meets all my driving requirements with the incredible safety features, superb handling and fantastic braking. I look forward to driving the DYNAMIC1 in India soon.”
THE DYNAMIC 1 contest received a positive response and had more than 16,000 contestants compete for a chance to drive the DYNAMIC 1 with Sachin and Armaan. Sharing his views over soon to be released model, Armaan was quoted as saying, “The BMW 1 series looks to be the car of the moment. A rear wheel drive car with 143 bop and an eight-speed automatic transmission gearbox will be ideal for Indian conditions and will definitely attract every young driving enthusiast in the country.”
Determining the parameter of growing public craze before the official release of the BMW 1 Series, its pre launch event reported in excess of 2,00,000 visits at the event's website, www.dynamic1.in. Following this event, 70,000 people watched the video of Sachin Tendulkar discussing about the all-new BMW1 Series.
Philipp von Sahr, the President of BMW Group India, said, “Customer experience and enthusiasm is pivotal to whatever we do. The all-new BMW 1 Series is going to be synonymous with driving pleasure and we wanted customers to experience it first with THE DYNAMIC 1 EXPERIENCE contest. The response to the contest clearly highlights the growing interest and anticipation for the all-new BMW 1 Series. The fresh, youthful and stylishly updated design of the all-new BMW 1 Series will attract young achievers in India and will set a new trend in the premium compact car segment in India.”
Alongside the unforgettable upcoming BMW 1 Series on the test track, the winners will also explore the 'BMW Welt' world of experience and an exhibition of both tradition and future trends at the 'BMW Museum'.