Tata Motors shall soon launch online booking for its customers for its ultra-cheap car, Tata Nano. The company may start taking online bookings from September this year as its does not plan to open any new showrooms this year for its new model. The company has also informed its existing dealers to prepare their showrooms for the launch of Tata Nano in their showrooms.
The online bookings may be available through www.autojunction.com. The website is a part of Mjuntion Services which is collaboration between Tata Steel and Steel Authority of India Limited. However, in all probability the company shall launch its own website for online booking of its cars. The company shall start its ecommerce strategy for its 1 lakh car slated to hit the Indian roads in October 2008. Tata Motors aims to cut the distribution cost by appointing one dealer for every city who shall be responsible for delivering the cars booked via online bookings.
"It is premature to comment on modes that Tata Motors will adopt for marketing or bookings of Tata’s Nano. The company has not made any decision or announcement. As for distribution, Tata Motors has a countrywide network of dealers, which naturally will be deployed for Tata Nano as well," says Tata Motors spokesperson, Debasis Ray.
