Tata is planning to roll out its much awaited model Tata Nano in India in October- December quarter. It aims to lure first time car buyers in India who currently own two-wheelers and wish for a little more luxury. The project to roll out Tata Nano is near to completion and according to the company sources company officials are taking care to stick to the schedule strictly. Tata has directly challenged the status quo of Maruti Suzuki in India which is India's largest car manufacturer. It plans to double its capacity for Nano production looking at the present market demand.
It has already acquired Land Rover and Jaguar luxury brands from Ford Motors. It has already stated that it shall carry their brand value and shall not shift their manufacturing operations from their existing production plant.
Tata has recently announced that it shall launch its electric car by the end of current fiscal year. It shall then market the vehicle in overseas markets as well. Moreover, it has launched a 623cc car earlier in January this year. It shall also introduce new variants of this model soon. It is also looking at resurrecting the Daimler brand presently owned by Jaguar. Tata is currently looking at expanding its product portfolio in nearly every auto segment in India. It shall also introduce fuel-efficient models looking at the rising demand of such models due to high fuel prices and rising inflation.
