Tata Motors cheapest offering Nano, which was roped in as the official vehicle partner of Lakme Fashion Week, celebrated its Awesomeness campaign at the recently concluded event, which lasted for five days. Speaking on the purpose Delna Avari (Head of Marketing Communications of Passenger Vehicles for Tata Motors) was quoted as saying, “The Nano, India’s most innovative car has always believed in reinventing the norm and is set to redefine itself with an all-new edition that will bring to life a new world of awesomeness. The attitude of living bigger, better, braver but in a smart and sensible manner is the spirit of achievement that the Nano celebrates. We have associated with the 5th edition of Talent Box at the Lakme Fashion Week to celebrate the young achievers."
At the event sponsored by Tata Motors, an interactive question and answer session was hosted, which saw the presence of famous blogger Satu Misra, designer Nikhil Thampi, actress Pallavi Sharda and Suprateek Chatterjee, who is the promoter of emerging visual artist. The chosen panellists presented their own views and spoke extensively on encouraging the youth to take up the spirit of innovation and Awesomeness with them.
On asked about what exactly Awesomeness means to them, Nikhil Thampi said that he intends to work with the biggest names in the entertainment industry, a dream that he wishes to come true one day. On asking Pallavi about sharing her views, she told that moving from Australia to Mumbai has been a different experience for her and that move sums up awesomeness for her. For Suprateek, awesomeness meant initiating a platform for promoting visual artists. The Talent Box event held at Lakme Fashion Week was promoted on the lines of Tata Nano and served as a perfect platform for youth to display their awesomeness side.
However, in the recent past Tata Motors had sponsored a lot of events based on promoting its Nano model, which has not lived up to the expectations of the company. The company has adopted various advertising and promotional means so as to market its low selling model. Apart from Nano, Tata Motors has also resorted to using similar tactics in order to publicise its various cars through social media aided programmes.
