Tata Motors wants to engage its customers and enthusiasts alike through a new off-roading platform known as Xtreme Drive, where the company would showcase the prowess of its Safari Storme model. This vehicle would be driven through special off-roading courses set up in different parts of Mumbai city. The event kicks off at the MMRDA Grounds in Bandra on April 26, where the Xtreme Drive will be held till April 28, 2013.
Visitors will be treated to a myriad of off-roading events, namely See-Saw, Bumble Bee, Dwindler, and Rumblers and Bat Flight. Each one of these is designed to test the power, stability and the driving experience of the new Tata Safari Storme. Commenting on the capabilities of this vehicle and on the event, Ranjit Yadav, President, Passenger Vehicle Business Unit, Tata Motors, said, “The Tata Safari Storme is a go-anywhere vehicle, a combination of technology, performance, style and comfort, and is ideal for today's motorists. Through Tata Motors Xtreme Drive, we hope to give customers and enthusiast alike, an experience of what this Real SUV is capable of, in their vicinity. The initiative has grown incredibly in the past five months, with over 10,000 experiences across 60 cities.”
As per schedule, the Tata Motors Xtreme Drive will be held at the Airoli Ground (Patni Centre) in Mumbai from May 4 to May 5, followed by Nerul (Seawoods Ground) from May 11 to May 12 and in Vikhroli (Somaya Grounds) from May 18 to May 19. The other two locations in Mumbai would be Kora Kendra in Borivali (May 25 to 26) and Chitrakoot Ground in Andheri from June 1 to June 2.
Under-the-hood, this Tata Safari Storme is powered by a 2.2 litre VariCOR diesel engine with Variable Turbine Technology (VTT), which delivers 139 bhp of power and 320 Nm of peak torque. The engine gives this vehicle better driveability and lower levels of Noise, Vibration and Harshness (NVH), as compared to the previous DICOR engine. Electronic Shift-on-Fly (ESOF) has been provided, for easy engagement of the 4x4 or 4x2 modes while in motion. In addition, the vehicle gives a mileage of 14 kmpl on the 4x2 variant and 13.2 kmpl on the 4x4 version. It will be exciting to see the response of the audience to an event of this nature, as Tata Motors is clearly inclined towards increasing its foothold in the Indian adventure sports circuit and automobile market.