Tata Motors in recent times has been working on many corporate image building activities that shall aid in bringing about an improvement in customer service and sale approach by the company. The company is currently in talks with its IT wing – Tata Consultancy Services (TCS) to help developing an app and many more apps for the consumers that will enable them easy connectivity with dealers and service centers. It is believed that in-case the app comes to life it shall offer one-touch-connectivity option to about 1,000 odd service points and 500 dealership outlets in the country.
Speaking more on the occasion, Mayank Pareek, President of Passenger Cars at Tata Motors said, “While we are looking at different ways of engagement, it is important that we deliver impeccable if the app gets launched. We cannot falter because using mobile technology allows consumers to demand quick service.” During Zest launch, the company had also revamped its 150 odd dealership outlets where kiosks and tablets were used to allow customers to connect with the brand.
The process is indeed not that easy as the app shall be working on a huge database. It is said that, there are about 5000 service touch points and 3200 passenger car dealerships in India. The app is also beneficial for manufacturing facilities where data can be efficiently used from the consumer end. Speaking more on the occasion, Timothy Leverton, President and Head advanced and product engineering at Tata Motors, said, “This data can allow engineering teams to understand next product iterations on a real time basis. We need to go execute these mega trends arising because of smart phones.”
Source: BW
