Tata Motors to Introduce Jaguar and Land Rover in China

Friday 28 May 2010, 00:00 AM by Payal Pathak

Tata Motors acquired two prestigious luxury brands, Jaguar and Land Rover, in 2008. After seeing turmoil in past two years, Tata Motors has brought around the brands into a profitable position. The company now intends to extend its footprints in the Chinese market. "We are planning to increase our JLR presence in China as we are expecting a considerable volume growth will come from there in the coming years," Tata Motors' Group Chief Executive Officer and Managing Director, Carl Peter Forster.

Chinese market has surpassed the American market in sales in 2009 and has become the largest automarket in the world. Tata Motors foresees China as an important market with the rise in millionaire class in the country. Tata Motors has witnessed 38 percent growth in Jaguar sales and 55 percent growth in Land Rover sales in the Chinese market. This has encouraged the company to implement its expansion plans in China. However, Tata Motors still witnesses Eurozone crisis as a concern for its expansions and sales in the European market.

Tata Motors has also introduced several models in the Indian market as well. It now intends to bring diesel variant of Land Rover and two-wheel drive Range Rover in the Indian market. New Land Rover diesel is expected to be available in the Indian market by 2013.

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