Tata Motors, the country’s largest automobile manufacturer, seems to be having a year of mixed bags in the domestic passenger car market. While exports in April 2013 went up, both total sales and local sales reported losses, as compared to the same period last year. Exports rose by 28 per cent, from 2,781 units in April 2012 to 3,565 units this year. Further, total sales of the company during April 2013 were recorded as 51,160 units, a 14.8 per cent decline as compared to the year-ago period.
In addition, segment-wise growth in commercial vehicles was also witnessed. Domestic commercial vehicles sold 5 per cent more this April, in comparison to last year. The company sold 36,025 commercial vehicles last month as against sales of 34,347 units in 2012. Light Commercial Vehicle (LCV) sales were also up, selling 26,023 units compared to 24,818 units the previous April. Even Medium and Heavy Commercial Vehicles (M&HCV) sales grew by 2 per cent, from 9,829 units to 10,002 units recorded last month.
Among passenger vehicles, sales of the Nano, Indica and Indigo range of vehicles stood at 8,918 units in April 2013. Apart from these, the total sales of Tata’s utility vehicle range including Sumo, Safari Aria and Venture has been recorded at 2,652 units last month. In total, passenger vehicle sales for April 2013 stood at 11,570 units, in comparison to 22,658 units in April 2012.
Tata Motors is planning to uplift the sales of its Nano entry level small car by launching diesel and CNG variants of the same in the domestic market. Tata is one company that has a substantial presence in the commercial vehicle space, so it does not need only passenger vehicle sales to sustain itself. At the moment, Tata Motors chases Mahindra & Mahindra Limited, in terms of the sales rankings, but with the onset of new models and a young leadership at the helm of affairs, the company surely has the capacity to bounce back.