Tata Motors plans-up to market small car Nano differently for different age groups

Monday 23 January 2012, 12:06 PM by Vikas Yogi

The Indian auto giant Tata Motors has said that it is ready with the strategy to boost the sales of its popular small car Nano. According to a senior official of the company the Initiative to revive the image of the car has already begun, and the company is looking forward to change the perception that Nano is a poor man’s car. The company is now marketing its ambitious Nano model differently for different age groups.

Speaking to the reporters in Hyderabad, company's vice-president, R Ramakrishna said, "Quite a lot of marketing activity is in place now - reaching out to the target segments; network strategy; handling the customers at the dealerships; tie-ups with various financiers." He added that every single element is falling in place now.

Moreover, the strategy to expand the foot prints of the car in the smaller towns and cities has already been in place for quite some time now. Tata Motors is in the process of establishing exclusive showrooms for Nano model in Tier-III and Tier-IV cities. Besides Tata’s huge sales network in the Indian auto market, the company has established around 105 exclusive Nano showrooms and 250 special kiosks, so far.

While further elaborating the company’s different marketing strategy for the Nano model, Mr. Ramakrishna said, "We are reasonably happy with what we are doing and we want to do more. The objective is to utilize the full capacity (at the Sanand plant). We are progressing to the profected expectations."

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