Renowned Indian automaker Tata Motors has unveiled the Zest and Bolt amidst the 2014 Auto Expo event. The Zest is the new 4 meter sedan, whereas the Bolt is a hatchback. Speaking more on the occasion, Mr. Ranjit Yadav, President, Passenger vehicles, Tata Motors, said, “We at Tata Motors are delighted to showcase to the global market the much awaited next generation cars – the ZEST, a stunning and exciting new compact sedan and the Bolt, a dynamic hatch. These cars have been engineered for global markets, through global teams across India, UK and Korea to set new standards in their respective segments. These cars are a true representation of our Horizonext philosophy, with best-in class offerings for performance that yet offers economy and efficiency.”
Both the cars are due for release sometime during the latter second half of 2014. Hinting on taking the Indian market by storm, Ranjit Yadav, Tata Motors President, said, “Starting from this year, we will launch Bolt and Zest and we are working very hard on product development. Every year we will bring couple of new models.” Speaking more about fresh developments, he said, “The Nexon, for example, that would be commercialized and will be available for the sale in next 24 months. So you can see that the portfolio starts to get up filled very quickly.” The company intends on launching a fresh line every year to make its presence felt in the Indian soil.
Tata Zest and Tata Bolt has been made a reality owing to valuable design inputs from three Tata Motors design studios located in Coventry (UK), Turin (Italy) and Pune (India). The car-maker has defined the new cars on the basis of three categories. The first one, Designext philosophy is said to be based on a new design language. The interiors look premium and feature ample amounts of Chrome. The front fascia carries a bolder stance with the Humanity Line on the Tata grill. The cars would be available wide a wider variety of colors.
