Tata Motors, the country's largest auto maker, has forayed in the auto market of Australia with an independent and exclusive distributor, Fusion Automotive. Backed by Fusion, the auto maker is planning to introduce an array of commercial vehicles, which will be placed in 4x4, 4x2, single and crew-cab variants, along with Euro V turbo diesel engines. Industry experts are of a view that this move of Tata Motors is sure to drive its growth in the international auto market by a significant range.
Expressing his views on the joint venture, the Managing Director of Tata Motors, Karl Slym was quoted as saying, “Our entry into Australia marks an important milestone in the continued expansion of our global footprint, which will see us launching products tested and validated across some of the toughest terrains into the Australian market.”
On the same lines, the Head of Fusion Automotive, Darren Bowler said, “We are extremely proud to be appointed as distributor for Tata Motors. The vehicle range, starting with light commercials, will be competitively priced and will offer a greater level of value than what is available in the current market. There is no tougher place on earth to test vehicles than on some of the toughest and most demanding roads across India, and we believe that gives us a competitive advantage with the range of Tata Motors products.”
Bowler further affirmed that currently, the light commercial vehicle segment happens to be the third largest space in the Australian new car market, with almost 13 major brands in the 4x2 and 4x4 categories. Owing to this, Fusion is planning to open the doors of 13 dealers by the end of 2013, which will be further increased across the length and breadths of the country. It must be noted that along with Australia, Tata Motors, the $34.7 billion company, offers its vehicles in several countries in Europe, Africa and Southeast Asia, apart from South America and Russia.
