Tata Motors marks attendance at IIMS; plans to foray in Indonesian market in 2013

Saturday 22 September 2012, 10:30 AM by

Tata Motors, the world's eight largest vehicle manufacturer by volume, has marked its presence at the ongoing motor show of Indonesia with its 14 models. The auto maker has parked its iconic model, Tata Nano at the entrance of the pavilion in order to welcome the visitors at IIMS. The Indian player has announced its interest in entering the Indonesian auto market by 2013 with its completely owned division, PT Tata Motors Indonesia.

Tata Motors marks attendance at IIMS; plans to foray in Indonesian market in 2013 | CarTrade.com
Tata Motors marks attendance at IIMS;plans to foray in Indonesian market in 2013

Reportedly, the company will source components locally and will assemble Nano there, which will help it to keep the prices of its much-acknowledged vehicle economical. Experts believe that the auto maker will offer Nano against a consideration of around Rp. 90 million (close to Rs. 5.10 lacs).

Coming back to the mega event, the models put on display by Tata Motors at IIMS includes Indica Vista, Aria, Venture Multi Purpose Vehicle (MPV) and two top end variants of Nano. The car maker also showcased its commercial vehicle range, which comprises Xenon double cab pick up, Ace EX, Super Ace and LPK 258 Prima tipper truck.

Besides, Tata Motors is provided with a special green pavilion, which promotes the IIMS theme for this year, ‘Eco mobility’. The cars exhibited in that pavilion includes CNG models of Tata Ace, Xenon, Magic and Nano CNG concept, the model which was showcased at the Delhi Auto Expo. Along with all the abovementioned models, the company has also displayed its LPO CNG bus at the mega event.

The President and Director of PT Tata Motors, B Sengupta said that all the 14 models showcased at the IIMS underline the zeal of Tata Motors towards meeting the global standards and fulfilling the demands of emerging markets.

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