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      Tata Motors foresees bright future for Jaguar land Rover and plans for faster revival of Tata Steel Europe

      Vikas Yogi

      Vikas Yogi

      Tata Motors, one of the leading automakers in the world is anticipating a bright future ahead for its Britain based automotive company, Jaguar Land Rover on the global stage due to the remarkable response received from the high potent Asian auto market.

      The Chairman of Tata Sons, Mr. Ratan Tata was quoted as saying, "USA continues to be the good market for Jaguar while presence in Asia is gaining momentum particularly to the meteoric rise in demand from car buyers in China." He further continued saying about popularizing the brand name, "We (Tata group) have spent millions to earn a brand name over the years and finally succeeded."

      The steel manufacturing subsidiary of Tata, which is the second largest steel maker in the Europe, Tata Steel Europe is currently showcasing a downfall in performance but the company is strategizing to ramp up the production once the economic conditions revive.

      On Tata Steel Europe, Mr. Ratan Tata commented, "It was performing in negative due to various reasons including the prevailing economic conditions there and high cost of raw materials." He then added, "Our European operation need investment. Let the economic condition improve there, which I hope would take place fast and we will plan it out only after that."

      The Managing Director and CEO, Tata Steel Europe, Mr. Karl-Ulrich Kohler confirmed that plans are being chalked out to pour in new investments ensuring full utilization and proper allocation of resources for achieving stability even in adverse economic situations.

      Jaguar | Jaguar XF | XF