The country’s largest car maker Tata Motors is planning to sell a range of merchandise through the online shopping portal EBay. The recent tie-up with EBay is a part of the company’s effort to promote the brand Nano among the Indian buyers. The merchandise which will be on sale from Tata Motors includes branded Titan watches and dry-fit T-shirts for men and women. Nano shaped pen drives, mouse, scale models, caps and key-chains.
Speaking on the tie-up, Tata Motors Head (Nano Product Group) Delna Avari said, "EBay has a good reach in metros, Tier I and II cities and this collaboration will help us reach out to Nano fans, spread across the country." "This is the first time that a car brand will be selling its merchandise through EBay. In," added the company in a statement.
According to the company the Facebook page of the small wonder Tata Nano currently has a fan base of more than 1.6 million. The company has claimed that the Tata Nano is one of the first cars that to be booked online. The company adds that the new tie-up will take their online marketing initiatives to the next level.
