TataMotors has forayed into the Philippines market; the company announced its entry in Philippines at the Manila International Auto Show, 2014 held at the World Trade Centre.Tatawill begin exporting passenger and commercial vehicles to Philippines, among the passenger vehicles,Manza, Vista,Indicaand Indigo will be exported. Commercial vehicles like Xenon, Ace and Super Ace will be exported to Philippines. The company has appointedTajAutogroupInc as its distributor in Philippines.
TataMotors displayed these vehicles at its pavilion at the Manila International Auto Show. Company started exporting its vehicles to overseas markets in 1961, currently it is shipping passenger and commercial vehicles to Europe, Latin America, Africa, Russia, Middle East, Asia and lately Australia.TataMotors also exports vehicles toASEANcountries including Thailand, Indonesia, Malaysia and Myanmar. Company’s venture into Philippines market is a part ofHorizonextstrategy that aims at providing best customer experience.
Mr. R TWasan, Head, International Business – Commercial Vehicles,TataMotors, said,Philippines is one of the key markets forTataMotors in theASEANRegion. WithHorizonext, we have embarked on a journey with a commitment to excite our customer globally and we look forward to unfold our strategy in Philippines for a deeper presence in this market across several product segments. To start with we have lined up the Xenon, the Super Ace and the Ace atMIASbased on our intense study and understanding of the customers and their requirements in Philippines.
Mr. JohnnyOommen, Head, International Business – Passenger Vehicles,TataMotors, said,‘We are delighted to announce our entry in this exciting market. We will enter with theManzaSedan, Vista Hatch, Indigo Sedan andIndicaHatch. Going forward we plan to augment our offerings by including other products in our portfolio on a regular basis. We are very confident with our distribution partner and we believe that their extensive network along with our global expertise will bring into the Philippines market a range of excitingTatavehicles. We hope our new range appeals to customers and builds trust in the brand, which is integral for us.”
