Tata Motors and SIAM recognise World Anti-Counterfeiting Day

Tuesday 11 June 2013, 11:34 AM by

Tata Motors joined hands with SIAM (Society of Indian Automobile manufacturers) and organised an Anti-Counterfeiting drive across its nationwide dealerships. The campaign was held on the occasion of World Anti-Counterfeiting Day. Tata Motors' spare parts division, called Tata Motors Original Parts (TOP), has played a major role in enhancing its Customer Satisfaction Index over the past few years.

With its TOP stores, Tata Motors is promoting the sale of original spare parts and auto components, thereby ensuring long lasting customer relations on the back of reliable vehicle performance. The original equipments will help customers of Tata to reap in many valuable benefits, such as durability, safety, reliability, efficiency and environmental protection. The company is also aiming to increase its distributor network from the present 23 to 27 during the ongoing 2013-14 fiscal. Further, the authorised retailer base would be improved to 5,000 from the current 3,500. The company is setting up a world class warehouse unit at Santosh Nagar, Chakan near Pune.

The authorised distributors of Tata Motors conduct training workshops for 3,000 mechanics, for giving them an all round knowledge and understanding on original spares every year. The company promotes using original kits especially for regular repair jobs like suspension repairs, engine overhauling and periodic services, amongst others. Over 100 types of kits are available off-the-shelf, which add to the efficiency in repairs to end users.

The automobile after-sales market is a secondary market that comprises retailing, distribution, and servicing of vehicle components, workshop tools, equipments and accessories, after a vehicle is sold to consumers. As per Automotive Component Manufacturers Association (ACMA) of India, the total after-sales service and spares market has a turnover of over Rs. 33,000 crore. The auto components and spares industry comprises around Rs. 25,000 crore and the remaining Rs. 8,000 crore of service costs.

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