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      Tata launches exclusive websites for Zest and Bolt

      CarTrade Editorial Team

      CarTrade Editorial Team

      Tata Motors has adapted an aggressive strategy to promote its upcoming cars Tata Zest compact sedan and Tata Bolt hatchback. The car maker has launched exclusive websites for both the cars,which implies that launch could happen soon.Tata exhibited Zest compact sedan and Bolt hatchback at the largest motor show of Asia, Auto Expo held in February 2014, at Greater Noida.

      Under the hood, Zest could get a 1.2 litre, four cylinder, turbochargedRevotronengine. The 1.2 litre gasoline engine is capable of generating a maximum power and torque output of 85 PS at 5000 RPM and 140Nmrespectively. Diesel variant of Zest will come powered with a 1.3 litreQuadrajetmotor engendering a top power of 90 PS at 4000 RPM and a peak torque of 200Nmbetween 1750-3000 RPM.

      Tata launches exclusive websites for Zest and Bolt
      Tata launches exclusive websites for Zest and Bolt
       

      Tata’s new age hatchback, Bolt will also be powered with the same 1.2 litre, four cylinder, turbocharged,Revotrongasoline engine that will be equipped in Zest. A 1.3 litre diesel engine will be offered in the diesel trims. The 1.3 litre diesel motor generates a high power of 75 PS and 190Nmtorque.

      Tata launches exclusive websites for Zest and Bolt
      Tata launches exclusive websites for Zest and Bolt
       

      The CS segment recently got a new entrant, HyundaiXcentwhich is embedded with segment best features, cabin space, boot space and carries a competitive price tag. Other rivals that Zest will fight with includeMarutiSwiftDzirewhich is up for afaceliftand is likely to launch during festive season. Honda’s Amaze too is garnering good response from customers and is roping aplenty sales every month.

      Tatahad also conducted ‘Zest for Startdom’ contest in association withIIFA, the winner has been chosen who will get a chance to perform on stage withRanveerSigh at the 15thannualIIFAawards to be held at Tampa Bay.

      Tata