Suzuki Motorcycle India, a subsidiary of Japanese Auto maker, Suzuki Motor Company, plans to invest Rs. 150 crores in India. It has massive expansion plans to capture larger share two-wheeler market in India. It will invest the money in its operations which will be functional by 2010.
“So far we have invested Rs 400 crore. We will be looking at an additional investment of Rs 150 crore by 2010 to expand our capacity. We will launch new bikes in different segments to diversify our portfolio,” said Atul Gupta, Vice President, SMIPL. “We have designed the bikes in the sporty style for youngsters and utility for commuters. It has wolf-eyed headlamps and a muscular fuel tank with wider seats for longer, comfortable ride. We are also introducing several industry features like engine RPM indicator and gear positioning indicator to attract customers moving up the value-chain from 125cc bikes,” he added.
The company has recently launched its GS 150R at Rs. 59000 (ex-showroom, Delhi). It also plans to launch a new bike in India by January next year which will be pitted against Hero Honda Hunk and CBZ, Bajaj Pulsar, TVS apache RTR, Honda Unicorn and Yamaha FZ16.
