Suzuki eyes to sell cost-effective Maruti cars in Japan

Wednesday 26 January 2011, 00:00 AM by Vikas Yogi

Suzuki MotorCorp, the Japan based parent company of Indian auto giant Maruti, is now planning to take the cost competitive car models developed by its Indian subsidiary to its domestic market. Facing severe competition in its home market Japan, Suzuki is eying to make the most of the cost-effective car manufacturing of Maruti.

Initially, Maruti A-Star is expected to hit the Japanese market. The car was launched in India about twenty months back and has been a big hit in the overseas markets like Europe. The car now contributes about 25 per cent of total exports of Maruti.

As per statement given by Maruti Suzuki Managing Director S Nakanishi, "The way Maruti cars are capturing global market, Japan is not far away. A-Star meets stiff emission norms of Europe and is a fit case to be marketed in a highly developed market like Japan, where every global car maker has to sweat to sell cars."

While further elaborating company’s future plans, Mr. Nakanishi said, “we have significant sales of smaller Kei cars with some of our models being market leader in Japan. These are compact yet sophisticated cars, a marvel of nano design coupled with smallest engines produced in the world. With the Indian market maturing fast, locally made car will also be sold in Japan by us in the near future."

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