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      Suzuki Delays the Launch of New 2011 Swift Model

      Payal Pathak

      Payal Pathak

      Suzuki Motors Corp has delayed the launch of new 2011 Swift model in the US market. The company has been planning to launch the model first in the US and later in other global markets. The car was already planned to go on sale in Europe and Japan later this year but as the price of dollar-yen fluctuates, the company has deferred its plans for the US market. Apart from rising yen, industry experts attribute the delay to be also related to the new Suzuki – VW alliance where both the companies are competing in the same segment in America. Thus, both of them want to chalk out synergies between the two companies and have a global product strategy before venturing into the US market with new models.

      Suzuki Swift

      Suzuki Swift

      Suzuki has also cut down on its marketing budgets in the US which is also yet another reason for deferring its plans. The car is now expected to be introduced later in 2011 or even after the summer.

      Suzuki Swift 2011 model has already debuted in Japan last week and will be on stands at the Paris Auto Show next month for the European customers. The same model is expected in the Indian market as well by 2011.

      Maruti Suzuki | Swift | Maruti Suzuki Swift