Success of Etios makes Toyota 5th largest car maker in India

Friday 30 December 2011, 12:49 PM by

Toyota Motors Corp, the Japanese auto giant, has climbed to fifth position in the Indian auto sector with the success of Toyota Etios launched in December 2010. This compact car has received tremendous response and the company has enjoyed improved sales figure in the market primarily due to this car.

Therefore, the annual production of the car will be increased three times by 2013 from the present 210,000 units, said Hiroshi Nakagawa, President of Toyota Kirloskar Motors Pvt. Ltd. The Japanese vehicle manufacturer will be reviewing the production costs to increase sales of Etios Toyota.

Between January and November 2011, the sales of Etios have increased by 67% Year-over-Year, helping the company sell a total 112,000 vehicles between the 11 months. This resulted in company’s fifth largest share in the Indian car market, as reported by the company officials.

The car boasts of spacious interiors, good maneuverability and high fuel efficiency, which have attracted customers. The minimum price for the base model was set as Rs. 4,96,000 in order to keep the pricing competitive. Toyota Etios Liva hatchback was also launched in June along with a diesel-fuelled version. Further success of the car is likely to depend on the increase in the dealership network and export from India to South Africa in 2012.

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