Ssangyong who hails from Korea has witnessed the highest ever growth in terms of revenue generation in India in 2013. The company made its debut in India in 2010, since then the auto maker has seen constant growth which helps improving the financial configuration and balances the operating losses. Making its way through the slumping sales in domestic market, SsangYong registered overall sales of 145,649 units. In the domestic market itself, SsangYong sold 63,970 units and exported 81,679 units including CKD.
Launch of new products along with stable labour management relations helped SsangYong build confidence among its customers.Two major products launched last year, Korando Turismo which was rolled out in February 2013 and New Korando C that made its debut in August 2013 helped gain volumes drastically by 34.1% as compared to 2012.
Korando Turismo which is exported by the name of New Rodius and New Korando C which is also shipped with a different name, New Korando, proved to be highest revenue generators in the international markets like Europe and China. Thanks to the improved fuel economy delivered by the two new vehicles, even in such adverse business conditions in international markets, SsangYong managed to export over 80,000 units. This is the highest number SsangYong has achieved in terms of export from India.
Owing to increased sales in domestic market and export to international markets, the annual revenue also grew by 21.3% as compared to the last year. SangYong Motor aims at continuing the momentum of high growth by up-swinging sales of Korando family brands and achieving annual sales target of 160,000 units
CEO of Ssangyong Motor, Lee Yoo-il, expressed his joy over the high growth rate and said, “last year, the company achieved meaningful results despite the difficult external business environment in terms of sales and revenue growth and loss reduction,” adding, “this year as well, we will address and overcome its challenges to continue to firmly build the foundation for a turnaround.”
