German luxury car maker Mercedes Benz launched the special edition of its C-class model in India yesterday. The new variant is available both as petrol and diesel model priced in the range of Rs. 28.46 – 31.30 lakhs. The new models sport various add-on features like 17′ inch Avantgarde alloy wheels, media interface for ipod connectivity, Avantgarde design front and rear bumpers, new sportier avantgarde grille (three pointed star integrated in the front grille) and electrically foldable outside rear view mirrors with new arrow shape turn Indicators.
Mercedes has launched only 60 units of the new model and the same will be available at all dealerships across the country. “The C-Class has been the star of young achievers & dynamic individuals whose lifestyle is a celebration of aspirations, ambitions and drive. Mercedes-Benz acknowledges such spirit and dynamism and Mr. Gaganjeet Singh Bhullar embodies these characteristics on and of the golf course… we are happy to welcome him to our family.” commented Dr. Wilfried Aulbur, managing director and CEO of Mercedes-Benz India as he handed-over the keys of the first Special Edition C-Class to Mr Bhullar.
Mercedes holds the position of second largest luxury car maker in India. It lost its numero uno position to BMW that has launched new models in the country and has also launched several attractive schemes on periodic basis. Although Mercedes launched M class and another E class variant, these new efforts have not had the effects to enable Mercedes to gain its position back. This special edition C Class models is yet another effort to infuse sales.
